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Services

Marketing Vision Consulting Business Solutions

Marketing Vision Consulting brings a wealth of expertise in key business areas.  Whether it’s product planning and marketing, or clinical development and medical affairs, Marketing Vision Consulting offers a package of comprehensive healthcare and life-science consulting services for the global marketplace. With over 35 years of collective experience MVC has accomplished experts leading each of four core areas of focus, which are essential for a successful product/offering: clinical development, medical affairs, market research, and marketing.  The continued collaboration and customized calibration of these core functions throughout the development and commercialization process resides in MVC’s ability to develop a successful strategic plan and a competitive brand.

Through effective and continued communication and collaboration with our clients we determine the level of expertise in various solution areas that is necessary to address business needs and guarantee a framework for commercial success. Then, we assemble a team of experts who work seamlessly to provide a tailored approach that adds value at every step of the process.

Below is an illustrative, albeit not exhaustive, list of some of the services offered by MVC.

Product Development

  • New Product Planning / Product Strategy Development
  • New Product Ideation & Gap Analysis
  • TPP Development
  • Regulatory Registration Planning
  • Technology Transfer
  • Business Cases
  • New Product Proposals
  • Clinical Development Planning
  • Portfolio Management
  • Lifecycle Management
  • Project Management – Project Timelines, Team Leadership & Facilitation
  • Business & Financial Planning / Budget Planning & Forecasting

Medical Strategic Management

  • Clinical Development & Operations
  • Medical & Safety Monitoring
  • Medical Affairs Platform Development – Information, Conferences, Media
  • Sales Scientific Training / Steering Committees
  • Medical Strategies – Key Opinion Leader Development, Advisory Boards, Publication Strategy
  • Medical / Regulatory Collaboration
  • Medical Promotional Support
  • Medical Writing
  • Phase IV Strategy Development

Market Research

  • Exploratory Research
  • Competitive Landscape Research
  • Commercial Assessment
  • Treatment Algorithm & Patient Flow
  • Segmentation / Targeting Research (Physician/Patient, Attitudinal/Behavioral)
  • Positioning
  • Branding Research
  • Promotional Campaign Development
  • Message Development
  • Key Opinion Leader (KOL) Influence Mapping
  • Pricing & Reimbursement Research
  • Formulary Positioning
  • Wargaming
  • DTC Opportunity Assessment
  • Awareness, Trial, Usage (ATU) Study
  • Message Recall
  • Salesforce Effectiveness
  • Promotional Material/Efforts Assessment

Marketing

  • Concept Evaluation & Opportunity Assessment
  • Competitive Landscape / Market Assessment & Sizing
  • Forecasting
  • Business Analysis & Planning
  • New Business Development
  • Strategic Marketing & Planning (Segmentation/Targeting, Positioning, Pricing, Distribution)
  • New Product Planning & Commercialization
  • Product Lifecycle Development & Portfolio Optimization
  • Brand Development (Creative Campaign, Message Development)
  • Key Opinion Leader & Advocacy Development & Management
  • Launch Readiness / Brand Planning
  • Medical & Healthcare Provider Marketing
  • Consumer & Patient Marketing
  • Managed Markets Marketing
  • Multi-Channel Marketing
  • Metrics / KPI Development
  • Commercial Effectiveness & Resource Optimization
  • Customer Satisfaction Assessment
An illustration of the synergies achieved by the orchestrated collaboration of key business functions across the entire life cycle continuum is seen below:
Synergies:

In addition to our core MVC team, we have access to experts across other functional areas such as regulatory, legal, patents & licensing, business development, data management as well as the academia who partner with us on projects that are tailored specifically for the clients’ business needs. This approach delivers flexible access to a team of highly skilled, experienced and motivated professionals who take an integrated approach to your needs without the commitment of fixed overhead costs.

The Marketing Vision Consulting team has extensive experience in various therapeutic areas and is here to help you achieve commercialization excellence.

Therapeutic Area Expertise

  • Autoimmune Diseases – osteoporosis, osteoarthritis, rheumatoid arthritis, multiple sclerosis, vitamin deficiencies
  • Cardiovascular Diseases – atherosclerosis, lipids, hypertension, thrombosis, cardiac failure, atrial fibrillation, congestive heart failure
  • Central Nervous System Disorders – epilepsy, sleep disorders, migraine, Alzheimer’s, Parkinson’s, neuropathy, smoking cessation
  • Cough & Cold Preparations
  • Nutritional Health
  • Dermatology & Skin Care
  • Gastrointestinal Diseases
  • Transplantation
  • Infectious Diseases (hospital or office-based) – antibiotics, anti-virals, ant-ifungals, fever management, HIV
  • Metabolic Disorders  – Diabetes I & II, obesity, metabolic syndrome
  • Nephrological Disorders
  • Nursing
  • Oncology/Hematology – brain, breast, bone, lymph, blood, prostate
  • Ophthalmology – cataracts, eye surgery, glaucoma, conjunctivitis
  • Pain Disorders & Management
  • Inflammatory Disorders
  • Psychiatric Disorders – depression, anxiety disorders, bipolar, schizophrenia, mood disorders, psychotic syndromes
  • Respiratory Disorders
  • Sports Physiology & Rehabilitation
  • Urological Disorders – BPH, cystitis
  • Women’s Health Care
  • Wound Management