The task is to take a fledgling idea from the early stages of conception through concrete development with simultaneous commercialization. By funneling a large berth of ideas and assessing the general wealth of notions, we refine those that offer the most ROI, medical benefit, and brand affluence. Planning includes clinical tests, design concepts, FDA certification standards, and producer contracting. Commercialization including pivotal stakeholders early, such as public consumers and field professionals with a heavy emphasis on process and milestone development. All with the final aim of securing launch preparedness through the entirety of the lifecycle continuum.